What is The Acton Exchange?
The Acton Exchange is a nonprofit online newspaper serving Acton as its local news source. It was founded in 2023 to fill a local news void in the community and rapidly became an essential part of life in Acton. To learn how to become a sponsor, please click on Become a Sponsor.
Who is the audience?
Our primary target audience consists of the 17,000 adults living in 9000 households in Acton with 6,000 children. Content is also relevant to Boxborough and other neighboring towns as well as former Acton residents and extended family members.
Recent web analytics reported an average of 5,766 weekly visitors to the website with total average weekly visits of 9,256.*
We currently have more than 1,600 free subscribers (and growing) who receive a weekly email newsletter which links to the online publication and highlights the latest articles.
How does the Acton Exchange promote readership?
We promote through presentations at local events, social media, and word of mouth throughout the community. Many people visit the Acton Exchange online website and spread the word to their neighbors that Acton once again has a hometown local newspaper.
How will my sponsorship help?
Your support will help The Acton Exchange hire and maintain a small professional support staff to support the dozens of volunteer journalists, editors, and technologists who build community connections and cover all aspects of Acton life – from local businesses to government, the arts, environment, educational issues, high school sports, cultural events, police matters, letters to the editor and more.
What are the benefits of sponsorship?
- Gives you extensive ongoing exposure to Acton’s active, engaged residents
- Puts your business in front of local people who read our articles every day
- Demonstrates commitment to Acton and active participation in building a strong community
- Offers an opportunity to “grow with us” as The Acton Exchange increases its presence as an important community fixture connecting Acton’s residents
- Provides a direct link from our front page to your website homepage or customized page
- Your sponsorship may qualify as a tax deductible contribution or as a business expense**
Learn more!
The Acton Exchange offers a variety of sponsorship levels and benefits, starting at just $25 per week. Please email sponsors@actonexchange.org with any follow-up questions.
* Source: Jetpack plugin for WordPress, based on average weekly website traffic for the weeks of May 12, May 19, June 2, and June 9, 2025.
** The Acton Exchange is a 501(c)(3) nonprofit organization; tax ID: 93-4377398.